Skip to Content
News

Chef Marc Murphy Debuts New Umbrian Gold Olive Oil

The chef and TV personality from Chopped, Guy’s Grocery Games, and other hit food shows has deep connections to Italy, and now, a premium Italian extra virgin olive oil brand launched with his brother, Paul Murphy.

By Appetito News

4:12 PM EST on December 20, 2023

Marc Murphy
Marc Murphy with Umbrian Gold extra virgin olive oil.

Chef Marc Murphy was born in MIlan, speaks fluent Italian, and now has taken his connections to il bel paese a step further, starting a line of premium extra virgin olive oil, Umbrian Gold. He has teamed with his brother, Paul Murphy, who lives in Umbria, to start importing the EVOO to the United States, and the first bottles have begun shipping.

Murphy, a long-time New York City restaurateur who is now better known as a main judge on Chopped and a frequent cohort of Guy Fieri’s on shows like Guy’s Grocery Games, describes Umbrian Gold on the brand’s website as “spicy and full-bodied.” The site also features an FAQ that notes that Murphy has used exclusively Umbrian olive oil at his private event studio in Manhattan, and has recently switched to the brand he has launched with his brother.

Umbrian Gold’s first release is Martani 2023, a blend of Moraiolo, Frantoio, and Leccino olives, three of the most common olive varieties in Umbria, the central Italian region bordering Lazio, Tuscany, and Le Marche.

3 bottles of Umbrian Gold extra virgin olive oil
Umbrian Gold extra virgin olive oil.

Umbrian Gold Martani is available for $45 plus shipping in the United States for 500-ml numbered bottles, exclusively on the Umbrian Gold website. The inaugural run features just 2,000 bottles, in part due to tough weather conditions. 

The brothers are clearly committed to Umbria, which they describe on the Umbrian Gold site as “Italy’s most mysterious region.” Paul says that he was a frequent visitor before moving his family there, while Marc moved there after finishing culinary school, learning to cook Umbrian dishes—”almost all of which require olive oil”—and learning how to work the land, butcher, and farm alongside Umbrians.

Stay in touch

Sign up for our free newsletter

More from Appetito

Café Maud’s Frozen Aperol Spritz Is a Cool Take on a Summer Favorite

A neighborhood café in NYC's East Village has a frozen version of the ubiquitous Aperol Spritz to help stay cool this summer.

July 25, 2025

How to Make a Cucumber Mezcal Spritz

This cucumber mezcal spritz, bright and botanical with a citrusy twist, may be the most refreshing drink of the summer.

July 25, 2025

Unwind at Vallata’s Aperitivo Hour in Union Square

Vallata’s aperitivo hour near Union Square features Italian cocktails, regional wines, and small bites made with fresh market ingredients.

Playing with Fire Returns to Peasant with New Guest Chef Lineup

Chef Marc Forgione’s Playing with Fire series returns to Peasant in NoHo with a new slate of collaborative dinners, featuring chefs Cosme Aguilar, Ayesha Nurdjaja, the Voltaggio brothers, and Eric Adjepong.

Bay Area Ferragosto at Johnny & Sanny’s in Mountain View

Johnny & Sanny’s brings Ferragosto to downtown Mountain View with lobster pasta, patio music, and festive summer energy.

See all posts