Skip to Content
Cocktails

Turn Negroni Week “White” with Luxardo Bitter Bianco

The esteemed Italian spirits and liquor company, Luxardo, shares their recipe for a White Negroni to enjoy during Negroni Week and beyond.

A mixologist using Luxardo's Bitter Bianco.

A mixologist using Luxardo’s Bitter Bianco to make a White Negroni.

The history of the Negroni Bianco's key ingredient, Luxardo Bitter Bianco, can be traced back over 100 years to a Luxardo family recipe book. When repeated bombings during World War II destroyed the original Luxardo Distillery in Zara, Italy, this early collection of family recipes was thought to be lost forever. No existing bottles or samples were ever found in the rubble. Miraculously, over 60 years later, the family recipe book was rediscovered, prompting Luxardo to begin distilling Bitter Bianco again. A few years later, in 2016, the Bianco Negroni was introduced into the world.

Luxardo Bitter Bianco is brilliantly suited to twist classic cocktails such as Negroni which becomes a Negroni Bianco. It is an essential bottle when you want to add a bright and rich element of bitter but not the distinctive red color to a cocktail. The Bianco Negroni hits the same notes as the original cocktail, but offers a lighter, more nuanced twist — and signature clarity — thanks to Luxardo Bitter Bianco. Refreshing and brilliantly balanced, with delicate aromatics and a bitter kick.

Want to add a twist to your bitters in general and to your Negroni in particular? US customers can order a bottle of Luxardo Bitter Bianco HERE.

Happy Negroni Week!

Appetito may earn commissions from products featured in links to this story.

Luxardo's Negroni Bianco

Luxardo's Negroni Bianco

Recipe by Luxardo
0.0 from 0 votes
Servings

1

servings
Prep time

1

minute
Cooking time

1

minute

Ingredients

  • 1-1/4 oz. 1-1/4 Luxardo Bitter Bianco

  • 1 oz. 1 Dry Vermouth

  • 2/3 oz. 2/3 Luxardo London Dry Gin

  • grapefruit zest

Directions

  • Fill a cocktail glass with ice.
  • Add the Luxardo products and gin over the ice.
  • Stir.
  • Garnish with grapefruit zest.
  • Enjoy!

Did you make this recipe?

Tag @appetitomagazine on Instagram and hashtag it with #italianfoodanddrink

Like this recipe?

Follow @Appetitomagazine on Pinterest

Follow us on Facebook!

Follow us on Facebook

Stay in touch

Sign up for our free newsletter

More from Appetito

Flour + Water Brings Frozen Pizza to San Francisco Area Homes

Flour + Water Foods introduces frozen pizza made at its North Beach Pizzeria, bringing three handmade favorites into the San Francisco Bay Area freezers.

September 18, 2025

Where Ossobuco Meets Bison: Tutti Bene Bozeman

Tutti Bene is open in downtown Bozeman with Italian dishes and Montana flavors.

September 18, 2025

Bosco Opens in San Francisco with Italian Cooking and Forest Design

Bosco opens in SoMa with chefs Ryan McIlwraith and Kaili Hill serving housemade pastas, wood-fired dishes, and a thoughtful wine and cocktail program.

September 17, 2025

Leonardo DiCaprio Invests in Sustainable Champagne Telmont

Champagne Telmont, backed by Leonardo DiCaprio, blends more than a century of tradition with a bold sustainability program that redefines luxury.

September 16, 2025

Olive Oil Is Not an Afterthought at Sea on Board Oceania’s Allura

On Oceania’s Allura, Italian dining shines at Toscana, where an olive oil concierge and authentic recipes prove that dining at sea can rival meals on land.

September 16, 2025
See all posts