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About Us

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Appetito

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Appetito Editors

Hilary Sheinbaum is the author of GOING DRY and THE DRY CHALLENGE.

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Features

Appetito Interviews the Queen of NA Cocktail Culture, Hilary Sheinbaum

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Cocktails

How to Make OLIPOP’s Cherry Lime Delight Mocktail

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How to Make an NA Americano Using Products From Free Spirits

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The Jannik Sinner is a Mocktail Featuring Two Premium Brands

<a href="https://www.instagram.com/hilarywritesny/?hl=en" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/hilarywritesny/?hl%3Den&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw1ydXi8uzvxO1L0CIg-q18x">Hilary Sheinbaum</a> is a journalist and the author of <a href="https://www.harpercollins.com/products/the-dry-challenge-hilary-sheinbaum?variant=32126637965346" data-saferedirecturl="https://www.google.com/url?q=https://www.harpercollins.com/products/the-dry-challenge-hilary-sheinbaum?variant%3D32126637965346&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw02NQ2NJ7m30IERyX-kN7Ib">The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month (HarperCollins)</a>, a judgment-free guide to giving up alcohol for a month-long period.
Hilary is a prominent figure in the sober curious/nonalcoholic beverage space. She is an advocate for dry months and exploring fun, new and different ways to live a happy, adventurous, big life. In 2023, she was featured extensively in news articles and on broadcast segments including: MarketWatch’s piece on <a href="https://www.marketwatch.com/amp/story/sober-st-patricks-day-6-ways-to-celebrate-the-holiday-without-alcohol-209f1870" data-saferedirecturl="https://www.google.com/url?q=https://www.marketwatch.com/amp/story/sober-st-patricks-day-6-ways-to-celebrate-the-holiday-without-alcohol-209f1870&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw22tdYPq1uhLA6v4yddwb05">nonalcoholic options on St. Patrick&#8217;s Day</a>, <a href="https://www.nytimes.com/2023/01/18/health/dry-january-failure.html" data-saferedirecturl="https://www.google.com/url?q=https://www.nytimes.com/2023/01/18/health/dry-january-failure.html&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw3O3sxdi-YtDepk_OMDv0ZP">The New York Times</a> which calls &#8220;Ms. Sheinbaum, the Dry January M.V.P.,” <a href="https://www.wsj.com/articles/mocktails-dry-january-nonalcoholic-drinks-11673018218" data-saferedirecturl="https://www.google.com/url?q=https://www.wsj.com/articles/mocktails-dry-january-nonalcoholic-drinks-11673018218&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw1FXfdsCj4NbLHVFamTKNCO">The Wall Street Journal</a> in a front page story, <a href="https://www.goodmorningamerica.com/living/video/tips-dating-dry-january-96476684" data-saferedirecturl="https://www.google.com/url?q=https://www.goodmorningamerica.com/living/video/tips-dating-dry-january-96476684&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw3sd9aKPcyG-laN1CSufnPj">Good Morning America</a> in a dry dating segment with Michael Strahan, on <a href="https://www.ny1.com/nyc/all-boroughs/human-interest/2023/01/14/author-discusses-dry-january-and-makes-an-alcohol-free-paloma?cid=share_clip" data-saferedirecturl="https://www.google.com/url?q=https://www.ny1.com/nyc/all-boroughs/human-interest/2023/01/14/author-discusses-dry-january-and-makes-an-alcohol-free-paloma?cid%3Dshare_clip&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw0ik92RnsUe-gRzAfpOctR9">NY1</a> mixing a N.A. cocktail, and discussing Dry January tips on <a href="https://www.cbsnews.com/newyork/video/dry-january-tips-to-drink-less/?intcid=CNM-00-10abd1h" data-saferedirecturl="https://www.google.com/url?q=https://www.cbsnews.com/newyork/video/dry-january-tips-to-drink-less/?intcid%3DCNM-00-10abd1h&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw3LTAkNGEqhNVwN_LEKmOwr">CBS NY</a>, <a href="https://www.cbsnews.com/miami/news/alcohol-related-health-issues-rise-in-young-adults/?intcid=CNM-00-10abd1h" data-saferedirecturl="https://www.google.com/url?q=https://www.cbsnews.com/miami/news/alcohol-related-health-issues-rise-in-young-adults/?intcid%3DCNM-00-10abd1h&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw35DZ_YEymcR-kfFX1qtUf1">CBS Miami</a>, The Tamron Hall Show, and NBC Streaming. Hilary also regularly appears on <a href="https://www.instagram.com/p/Cnef26BKvhA/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/p/Cnef26BKvhA/&amp;source=gmail&amp;ust=1704223499783000&amp;usg=AOvVaw3VotP8xJ4zyO_n2eL3lDoZ">Good Morning America’s Instagram</a> (3.5 million followers) and website, making her own N.A. concoctions. Her first TEDx Talk, covering the topic of dry dating, went live in October 2023.
The University of Florida graduate started her journalism career as a red carpet reporter, interviewing actors, recording artists and reality stars. Hilary has contributed to 60+ publications since, including The New York Times, The Wall Street Journal, Bloomberg, USA TODAY, New York Magazine, EATER, The Huffington Post, Us Weekly, Marie Claire, and ELLE.com.

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Categories

Appetito Interviews the Queen of NA Cocktail Culture, Hilary Sheinbaum

How to Make OLIPOP’s Cherry Lime Delight Mocktail

How to Make an NA Americano Using Products From Free Spirits

The Jannik Sinner is a Mocktail Featuring Two Premium Brands

Italian-Inspired NA Cocktail #8: The Milano Spritz

Italian-Inspired NA Cocktail #7: Pinot Grigio Spritz