As more travelers seek to live like locals instead of tourists, J.K. Place is evolving its approach to hospitality.
Opened in May, Casa J.K. Place Roma transformed an 18th-century palazzo on Via dei Prefetti into 12 fully serviced luxury residences, offering guests the privacy of an apartment with the personalized service that has defined the Italian hotel brand for over 20 years.
Dedicated chefs, butlers and concierges are available on request, while residents also have access to a private courtyard restaurant and bar, a fitness center, and wellness treatments through nearby partner facilities. The concept is designed for everything from a long weekend in Rome to extended family vacations or group stays.
The interiors, created by longtime J.K. Place designer Michele Bönan, feel unmistakably Roman. Original architectural details are paired with custom furnishings, richly colored velvets, Calacatta marble kitchens, salvaged fireplaces and a warm palette inspired by the city's historic buildings.
The property also boasts Al Ventidue, a restaurant tucked inside the palazzo's quiet central courtyard beneath a glass ceiling. The menu focuses on Roman and Italian classics, creating a gathering place for both residents and visitors.
Located just a short walk from Piazza Navona, the Pantheon, the Trevi Fountain, and the Spanish Steps, Casa J.K. Place Roma offers a different way to experience the Eternal City. Rather than checking into another luxury hotel, guests settle into a residence that encourages them to live Rome at a slower pace, while still enjoying the comforts of full-service hospitality.
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