Skip to Content
News

Exclusive: Aeterna Promises Made in Italy Natural Haircare

Aeterna's haircare products in front of the sea.

Aeterna, which promises made-in-Italy natural haircare, officially launched Monday.

Founded by brothers Stefano and Guido Spacagna, Aeterna satisfies a dream the two shared while running their Spacagna Italian Hair Design, which the duo opened in Miami in 2018.

"After having our own salon in Miami for five years, we saw a deep need in the market for natural, high quality hair care products that are made in Italy, so we developed our own line,” the brothers say of Aeterna, which translates to “everlasting” or “eternal” in English.

The Spacagna brothers relocated to Miami from Italy after training and gaining experience in Italy and across Europe. In Miami, the pair offers what they designate an “authentic Italian hair experience.” Now, their haircare brand is the answer to not only their personal goal but also a struggle to find products that they found to match their standards for U.S.-based clientele. 

After 3 years of lab-based research, Aeterna has arrived, featuring three product lines that are meant for daily use.

The lines include:

  • AQUA: which is meant for rich hydration.
  • VITA: which is meant to provide vitality and rejuvenation.
  • ESSENZA: which is meant for essential serums that will “transform” one’s hair.

The hair care products are made with natural ingredients including aloe vera, ginseng extract, sweet almond seed oil, thyme, linseed oil, and others.

"It has always been a dream of ours to have our own brand, and Aeterna is something that we have been working on for many years,” the brothers say. “We grew up working in the industry in Italy and throughout Europe, so it means the world to us to now be able to bring the quality of Italian hair care to the United States for everyone to experience."

The products range in price from $30 to $40 and are meant to be salon-quality.

Stay in touch

Sign up for our free newsletter

More from Appetito

Ten Black Truffle Tips from Chef Mazzella at Borgo dei Conti Resort

An acclaimed chef from an Umbrian resort shares ten tips for using the region's prized product of black truffles.

August 4, 2025

Italian Festivals Across America 2025: Coast to Coast Celebrations

Italian festivals across the U.S. return from August to October 2025, blending food, tradition, and community in cities from New York to San Francisco.

August 4, 2025

How to Make NOLET’s Strawberry Negroni Spritz

NOLET Gin has shared an ideal summer spritz recipe that includes strawberry infusion and aspects of the classic negroni.

August 1, 2025

The Italopunk Way to Make Panzanella con Mango e Lime

In her intended-to-shock cookbook, Italopunk, Vanja van der Leeden offers this version of the classic panzanella salad.

July 31, 2025

Italopunk Is a Blasphemous Cookbook Out to Shock Your Nonna

An Italophile writes a blasphemous cookbook with the intention of unshackling Italians from culinary dogma.

July 31, 2025
See all posts