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Minuto Bauli Opens in Union Square Today

The Italian bakery brand brings its signature filled pastries and espresso to New York, with a giveaway for opening day.

10:00 AM EDT on May 21, 2025

Close-up of a hazelnut-topped Minuto Bauli pastry in a branded box.

A warm Minuto Bauli topped with chopped hazelnuts and powdered sugar. Photo credit: Molly Tavoletti.

Minuto Bauli, the new Italian bakery and café, officially opens its doors today, May 21, in New York City’s Union Square. Located at 866 Broadway, the shop brings a century of Veronese baking tradition to life with a daily lineup of oven-baked pastries made from the Bauli family’s cherished Futura mother yeast.

Minuto Bauli opens at 866 Broadway in Union Square. Photo credit: Molly Tavoletti.

To celebrate the grand opening, for the first 100 minutes the guests in line will receive a complimentary Minuto Bauli - a gesture meant to share the joy of Italian baking, one warm, filled pastry at a time. Doors open at 11:00 a.m.

Inside Minuto Bauli’s New York flagship. Photo credit: Molly Tavoletti.

The New York opening isn’t just the first U.S. location for Minuto Bauli - it’s the beginning of a broader expansion. Inside, the brand blends sleek design with a subtle tribute to Italian café culture, from a lilac-wrapped vintage Vespa to signature pastry displays. Every detail is meant to echo the warmth and tradition of a neighborhood pasticceria, while still feeling right at home in the heart of Manhattan.

Customizable Minuto Bauli pastries topped with pistachios and berry crumble. Photo credit: Molly Tavoletti.

For more on what to expect, read our full feature here: Minuto Bauli’s Pastries Bring Italian Craft to New York

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