Skip to Content
News

Body and NYC’s Altro Paradiso Partner for ‘Summer Mondays’

Move over, Summer Fridays. The lower-proof vodka brand Body and SoHo Italian restaurant from Ignacio Mattos are partnering for a Summer Mondays Happy Hour.

9:54 AM EDT on June 5, 2024

Aperitivi at Altro Paradiso

We’re all familiar with the concept of “Summer Fridays” — for which some companies release employees early on Friday afternoons between Memorial Day and Labor Day. But why limit that kind of joy to the end of the work week?

Body and Altro Paradiso are taking summer celebrations a step further with “Summer Mondays.” The lower-proof vodka brand and SoHo Italian restaurant by chef Ignacio Mattos are partnering for a Summer Mondays Happy Hour between 2 and 5 p.m. every Monday in June at Altro Paradiso, located at 234 Spring St. in Manhattan.

The duo declared the weekly affair the “best Monday afternoon vibes anywhere in NYC,” in an Instagram post announcing the collaboration earlier this week.

As part of the happy hour, Altro Paradiso (an Appetito favorite for New York Fashion Week and a good burger), will serve a special menu fully priced at $12 per item, listed as follows:

  • BODY SPRITZ
    • Body vodka, Contratto, prosecco
  • BODY MARTINI
    • Body vodka, choice of lemon twist or olives
  • OSTRICHE
    • oysters with balsamic mignonette
  • FRITTELLE DI BACCALA
    • salt cod fritters with horseradish aioli
  • RAVANELLO
    • breakfast radishes with butter and anchovies
  • PATTATE FRITTE
    • fries with aioli and Calabrian chili

Both cocktails are set to include female-owned and operated Body vodka which is 10 times distilled from non-GMO corn. Body is lower proof than traditional vodka offerings, sitting at 25% ABV as opposed to 40% ABV (so, really, it’s the perfect vodka to select should you choose to get your Monday drink on).

If you don’t have the capability to leave work early for Summer Mondays, some restaurants, including Dante, are choosing to celebrate Summer Fridays this season.

Stay in touch

Sign up for our free newsletter

More Stories

This Week in Italian Food News: New Restaurant Openings & More (July 31)

Big cities, bold ideas, and one unforgettable dinner are leading this week's Italian food headlines.

July 31, 2026

The 15-Minute Basil Pasta Sauce I Make All Summer Long 

A garden overflowing with herbs is all the inspiration this timeless Italian pasta dish needs.

July 31, 2026

Pasta School with Lowcountry Bella: The Heart of Fresh Pasta

The journey to mastering fresh pasta starts with a deceptively simple dough that has shaped Italian cooking for centuries.

July 31, 2026

Erica D’Arcangelo on the Family History That Inspired A Story About Pizza

Inspired by generations of family history, the author explains why some stories deserve to be passed on.

Italian Pistachio Pesto Recipe Inspired by Lake Garda

A simple homemade pesto with pistachios, fresh basil, and lemon for a rich twist on the Italian classic.

July 30, 2026

Positive Influencer: Chef Stefani Poci

The Italian-Canadian creator shares how family traditions shaped her love of cooking.

July 30, 2026