Skip to Content
News

Body and NYC’s Altro Paradiso Partner for ‘Summer Mondays’

Move over, Summer Fridays. The lower-proof vodka brand Body and SoHo Italian restaurant from Ignacio Mattos are partnering for a Summer Mondays Happy Hour.

9:54 AM EDT on June 5, 2024

Aperitivi at Altro Paradiso

We’re all familiar with the concept of “Summer Fridays” — for which some companies release employees early on Friday afternoons between Memorial Day and Labor Day. But why limit that kind of joy to the end of the work week?

Body and Altro Paradiso are taking summer celebrations a step further with “Summer Mondays.” The lower-proof vodka brand and SoHo Italian restaurant by chef Ignacio Mattos are partnering for a Summer Mondays Happy Hour between 2 and 5 p.m. every Monday in June at Altro Paradiso, located at 234 Spring St. in Manhattan.

The duo declared the weekly affair the “best Monday afternoon vibes anywhere in NYC,” in an Instagram post announcing the collaboration earlier this week.

As part of the happy hour, Altro Paradiso (an Appetito favorite for New York Fashion Week and a good burger), will serve a special menu fully priced at $12 per item, listed as follows:

  • BODY SPRITZ
    • Body vodka, Contratto, prosecco
  • BODY MARTINI
    • Body vodka, choice of lemon twist or olives
  • OSTRICHE
    • oysters with balsamic mignonette
  • FRITTELLE DI BACCALA
    • salt cod fritters with horseradish aioli
  • RAVANELLO
    • breakfast radishes with butter and anchovies
  • PATTATE FRITTE
    • fries with aioli and Calabrian chili

Both cocktails are set to include female-owned and operated Body vodka which is 10 times distilled from non-GMO corn. Body is lower proof than traditional vodka offerings, sitting at 25% ABV as opposed to 40% ABV (so, really, it’s the perfect vodka to select should you choose to get your Monday drink on).

If you don’t have the capability to leave work early for Summer Mondays, some restaurants, including Dante, are choosing to celebrate Summer Fridays this season.

Stay in touch

Sign up for our free newsletter

More Stories

“The Streets of Little Italy” Documents 100 Years of San Gennaro

A new documentary depicts how a feast became a living portrait of the Italian American experience in New York.

September 16, 2026

Gluten-Free Bruschetta With Roasted Tomatoes

An Italian classic gets an easy, end-of-summer twist.

September 16, 2026

Inside Rome’s Art-Filled art’otel Via Veneto

Art, cocktails and global cuisine reveal a different side of Rome.

September 16, 2026

Indian Italian Fusion: How to Make Curry Leaves Aglio e Olio

A vegan recipe developer from Mumbai shares her version of aglio e olio that fuses Italian and Indian cuisines.

September 15, 2026

The Italian Art of Wellness by Not Optimizing Everything

As summer ends, our Health & Wellness expert recommends taking a more relaxed, Italian approach to our instinct to reset.

September 15, 2026