Skip to Content
News

The U.S. Open Gets an Italian Twist with Aperol Partnership

As further proof that Americans are having a love affair with Italian spritzes, the U.S. Open kicks off today with its newest sponsor, Aperol.

Aperol bottle and 2 glasses

Aperol Spritz.

The U.S. Open will have an Italian twist this year.

The USTA announced it would be partnering with Aperol for the world's largest professional sports event, which kicks off today and runs through Sept. 10 at Arthur Ashe Stadium in Flushing, Queens.

Deanne Pownall, USTA Managing Director of Corporate Partnerships, says that the USTA is “delighted” to welcome the popular Italian aperitif brand to the U.S. Open.

"We know that our fans will embrace Aperol, and its social appeal is a great fit for the U.S. Open,” Pownall says in a release

As part of its partnership, Aperol will have two destinations on-site at the tournament including an indoor/outdoor patio bar located near the primary esplanade that is set to provide an “Aperol experience” along with light bites. Across the way, near Court 5, Aperol will have an Italian Apé Truck that will be set up through Labor Day.

There will also be two mobile carts serving Aperol during the tournament.

Aperol’s history is rooted in the practice of coming together, according to Andrea Sengara, head of marketing for Campari America. And the new collaboration with the U.S. Open falls in line with that important tradition.

"A partnership with the U.S. Open, a globally recognized tournament and social occasion, provides a space to foster new experiences amongst tennis and Aperol fans alike,” Sengara says. “We are delighted to join forces with an organization which holds shared values and long-standing traditions of sparking joyful moments. We look forward to bringing the Aperol Spritz and its iconic Italian aperitivo culture to this festive tournament."

Appetito may earn commissions from products featured in links to this story.

Stay in touch

Sign up for our free newsletter

More from Appetito

Sunday Shop: Newport, RI packing guide 

Morgan Hines seeks out the best in not only food and drink but style, housewares, and more. Welcome to Appetito’s Sunday Shop!

June 22, 2025

How to Channel an Italian Summer…Wherever You Are

Our Health & Wellness expert offers up some practices for an Italian summer for those of us who can't make it to Il Bel Paese.

Porchetta for a Good Cause in Northern New Jersey

Nine talented chefs from northern NJ brought their version of porchetta to Gioia Mia restaurant for a friendly competition to raise funds.

June 19, 2025

How to Make the Summer Vegetable Stew of Giambotta

Discover this versatile summer vegetable stew that originated in southern Italy and pulls from whatever is growing nearby.

June 18, 2025

Cane Pazzo Joins the Charleston Dining Scene

Chef Mark Bolchoz’s new osteria in Hanahan blends handmade pasta, wood-fired dishes, and Lowcountry ingredients for a fresh take on Italian cooking near Charleston.

See all posts