Skip to Content
News

Aperol to Serve as Official Spritz Partner of Coachella 

Italian aperitivo Aperol is set serve as the “Official Spritz Partner” of Coachella, which runs April 11-13 and April 18-20.

As partner to the music and arts festival, Aperol has announced experiences for attendees, including daily surprises, spontaneous activations, and more. 

That list is centered around the Aperol Spritz Piazza, an area in the middle of the general admission area inspired by an Italian square where festivalgoers can relax and gather while drinking Aperol spritzes. The Piazza will offer other experiences, too, such as photo activations, trivia, and more.

"Aperol has always been about bringing people together and creating moments of joy," says Allison Varone, head of marketing for Campari America. "For our third year at Coachella, we wanted to create a space where festival-goers can immerse themselves in the spirit of Aperol.”

She continues: “The new experience in the Aperol Spritz Piazza is our way of offering something spontaneous and exciting every day, making Coachella 2025 even more memorable for everyone who joins the joy."

Beyond the Aperol Spritz Piazza, Aperol will be available at the Aperol Ape located in the VIP Rose Garden, the Aperol Spritz Bar located in the 12 Peaks VIP Area, and in the Safari Campgrounds, where special toasts will be held during the weekends of the event.

Aperol will also live-stream Coachella on its website for fans who can’t make the festival in person.

If you plan to watch the Coachella live-stream, Appetito recommends making an Aperol Spritz, or another spritz variation, to join in on the fun at home.

Stay in touch

Sign up for our free newsletter

More from Appetito

Glen Powell Launches Smash Kitchen Organic Olive Oil at Walmart

Glen Powell brings an Italian-inspired touch to America’s kitchens with Smash Kitchen’s new organic oils.

October 30, 2025

How to Make Grandma’s Crumb Cake

A nostalgic, buttery crumb cake that’s easy to make and even easier to love — inspired by the warmth of a grandmother’s kitchen.

October 30, 2025

How to Make Autumn Bruschetta

A cozy twist on a classic Italian bite with ricotta, roasted squash, and rosemary salt.

October 29, 2025

How to Make Nonna’s Soup Squares

Made with just five ingredients, these cheesy soup squares add flavor, comfort, and nostalgia to every spoonful.

October 29, 2025

Roero, Where Art Thou? In the Hills and Hollows of Piemonte…

Our Editor-in-Chief visits an unfamiliar subzone in Piemonte and discovers hidden gems of both red and white varietals.

October 28, 2025
See all posts