Skip to Content
News

Eataly Flatiron Will Throw an 18-Hour Party

The “Eataly Loves NYC” event includes the unveiling of renovated spaces inside the Italian marketplace, as well as art, music, dancing, and of course, food and drink.

La Piazza at Eataly Flatiron

La Piazza at Eataly Flatiron will transform into a dance floor during its 18-hour party, Eataly Loves NYC.

A lot has happened to Eataly since it opened its first US location in New York City’s Flatiron district in 2010. The sprawling marketplace, started in Torino, Italy in 2007, has expanded within Manhattan and throughout North America, growing to 11 stores on this side of the Atlantic. Eataly has also come to exemplify the love of Italian products worldwide. 

But one thing Eataly has yet to do is throw an 18-hour party, which is what will take place at the Flatiron location on Tuesday, May 21, beginning at 6 am.  Eataly has made upgrades to its NYC flagship and will unveil the changes at this special open-to-the-public event, which will include tastings, an art installation, a community dance party, and more. 

The “Eataly Loves NYC” party will showcase renovations to the now 14-year-old collection of shopping areas, cafés, and restaurants. The Fifth Avenue entrance facing Madison Square Park has added 1,800 square feet and a new coffee counter for its Caffè Vergnano, which will now have a seating area with 80 seats.

Eataly Loves NYC poster

Meanwhile, Eataly’s Italian seafood restaurant, Pesce, has been refreshed, as has its gelato counter. Artist Jade Purple Brown has created a new design for the store’s kiosk on Fifth Avenue, which will figure into the festivities at the event. 

A schedule of events is below along with more information about Eataly’s NYC celebration, including how to attend. Most events are free but some require tickets, as noted.  

6 am – 9 am: Community dance party and morning yoga in collaboration with Daybreaker

  • Eataly and Daybreaker, a wellness and communitiy events company, kick-start the day with dance, the morning will include high-energy music, bites and sips, and a yoga session.
  • Tickets required for this event and available here

9 am: Opening of the Caffè Vergnano counter with specialty coffee drinks and pastries.

11 am - 11 pm: Storewide tastings from local and Italian producers.

1 pm: Fifth Avenue Kiosk Unveiling with Jade Purple Brown, who designed a unique work of art for the neighborhood inspired by both the city and the icons of Italian food.

6 pm – Midnight: Live DJ Performances at Eataly’s La Piazza, which will be transformed into a dance floor.

Throughout the night, attendees will still be able to enjoy the full Eataly experience, with counters, restaurants, and the marketplace open late.

Stay in touch

Sign up for our free newsletter

More from Appetito

In the Name of Anna: A Brooklyn Italian Pizzeria in Providence

At Anna’s Vesuviano, a Neapolitan pizzeria and Italian restaurant in Providence, Chef Anthony Giordano shares his family’s Brooklyn roots through authentic, wood-fired pizza and classic Italian dishes. Named for his grandmother, nonna Anna,  the restaurant honors her legacy with handmade recipes and traditional Italian cooking.

October 20, 2025

Holiday Vodka: A New Italian Spirit Inspired by La Dolce Vita

Created in partnership with legendary Italian spirits master Giancarlo Mancino, Holiday Vodka blends Italian craftsmanship with modern hospitality. Visionary Anna Goldman shares how she bottled the feeling of la dolce vita in every sip.

October 20, 2025

World’s Best Chocolate Chip Cookie with a Nutella Heart

A nostalgic and indulgent cookie made with bittersweet chocolate, buttery dough, and a molten heart of Nutella, perfect for the one who makes life sweet.

October 16, 2025

Susan Julia Olive Oil: Skincare Made with EVOO

Susan Julia transforms her passion for olive oil into a skincare line built on purity and simplicity.

October 15, 2025

Sicily’s Fiasconaro Lands in New York

Sicily’s famed pastry house brings its first-ever dedicated pop-up shop to SoHo this holiday season.

October 15, 2025
See all posts